From time to time I read posts by bloggers who discuss trying to find their “blog voice,” and with the start of The Law for Creatives I’ve spent some time thinking about this concept and talking to friends to get their input. Of course my friends’ first response is to “just be yourself.” Which is easier said than done, I believe. Especially since the main thrust of this blog is that formidable creature, “The Law.” The Law is often scary, confusing, intimidating and annoying. Which brings me to the people who work in The Law: lawyers don’t exactly have the best reputation, and are also often scary, confusing, intimidating and annoying. Which is exactly what I hope I am NOT, and I work really hard to distance myself from that perception. So, when you tell me to “just be myself,” I worry that myself is not lawyer-ish enough to be writing a legal blog. That worry makes me inclined to try to lawyer things up, which to me means a more formal tone and more legal jargon (and less exclamation marks and emoticons). I’ll admit that I overuse exclamation marks and have been known to throw in a smiley face here and there. I’m working on that, but it’s really hard for me to just go cold-turkey. Plus I’m not super keen on changing my writing style to comport with preconceived notions about how lawyers should act. So, I’m striving to find a good balance between imparting useful knowledge to readers about the law and how it relates to their businesses, while still making it interesting, un-stuffy and easy to understand. And if I throw in a smiley face here and there, I apologize in advance.